— MADRID 2020


In the context of the Madrid candidacy for the Olympic Games in 2020, we decided to prepare our own proposal, because we are from Madrid, we love our city and we would be delighted to host an Olympic Games.  

Here we played with several concepts: M from Madrid + the infinite symbol, representing the diverse of nationalities and cultures present in the Olympics + crossroads, given Madrid´s location in the centre of the country, meeting point that can be joined by all, and place where all paths converge. Having this in mind, we came up to a very recognizable symbol and powerfull motto: “Beyond the Join”.  

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